Salesforce the next level
CRM and Development Platform.
Salesforce Community Cloud
Connects and facilitates communication among employees, customers and partners. The Community Cloud helps build communities for any needs, provides a platform for customers to help themselves and each other, builds deeper customer relationships by allowing customers to interact with each other, allows partners to connect and increase sales, and helps drive employee productivity through online collaboration.
Probably, Salesforce is well know as cloud CRM for managing B2B & B2C relationships with customers. That is the past. Now, Salesforce is complete and sophisticated development platform, ready to be adapted to any business model and to automate any flow.
With technologies like Lightning and Einstein, Salesforce delivers the best software to replace any other system, turning into the convergence center. No more isolated systems.
Salesforce divides its product as different
clouds that tackles each specific need:
Salesforce Sales Cloud
Manages contact information and integrates social media and real-time customer collaboration through Chatter. It supports sales, marketing and customer support in both B2B and B2C contexts. Sales Cloud helps track customer information and interactions in one place, automates complex business processes, keeps all information up to date, nurtures leads and tracks the effectiveness of marketing campaigns.
Salesforce Marketing Cloud
Helps personalize email marketing at scale; engage with mobile messaging; connect social to marketing, sales and service; manage ad campaigns to help with customer acquisition; deliver personalized web content that is efficient; and create 1-to-1 customer journeys across channels.
Salesforce App Cloud
Is a collection of development tools that allows developers to quickly create applications that will run on the Salesforce platform. App Cloud provides native integration, eliminating the need for IT. It allows users to build apps that integrate customer data for more engaging customer experiences. It helps automate business processes and extend powerful APIs for added security.
A platform as a service (PaaS), allows admins and developers to create websites and applications with Apex that integrate into the main Salesforce.com application.
Salesforce Financial Services Cloud
Helps deliver experiences that drive client loyalty through personalized tools, allows more visibility into existing household opportunities and the ability to track referrals, allows instant access to all client data in one central location, and addresses regulatory compliance.
is an enterprise social network within the Salesforce platform. It helps drive productivity by connecting employees wherever they are. It helps accelerate innovation by providing a forum where anyone can share and gauge ideas and connects product teams with direct feedback. Chatter helps share knowledge by connecting employees with experts from across each organization and allows organizations to track projects in mobile and act on critical updates from any location.
Salesforce Service Cloud
Is a service platform for customer service and support. It includes a call center-like case tracking feature and a social networking plug-in for conversation and analytics. Service Cloud helps agents solve customer problems faster, gives customers access to answers to solve problems on their own, helps personalize service, predicts needs, and helps deliver support to customers wherever they may be.
Salesforce Commerce Cloud
Formerly known as Demandware, is a cloud-based service unifying the way businesses engage with customers over any channel. Commerce Cloud allows businesses to manage digital commerce with integrated solutions for commerce, point of sale and order management. Commerce Cloud helps launch new sites, create new customer experiences, bring stores online and integrate partner technologies.
Salesforce Analytics Cloud
Or Salesforce Wave Analytics, is a business intelligence platform that allows organizations to instantly get important answers and start making data-driven decisions. Analytics allows users to act on data instantly, connect easily to Sales and Service cloud data, work from any device, analyze data for better insights, and utilize analytics apps for every function including sales, service, marketing, HR and IT.
Too much info? Lets define some common Salesforce concepts:
Apex is a programming language that allows developers to execute flow and transaction control statements on the Force.com platform. As a language, Apex is integrated, easy to use, data-focused, rigorous, hosted, multitenant aware, automatically upgradeable, easy to test, and versioned.
Visualforce is a framework that enables the creation of dynamic, reusable interfaces that can be hosted natively on the Force.com. It can be used to create entire custom pages inside a Salesforce organization, or developers can associate their own logic with a controller class written in Apex. Developers can use Visualforce pages to override standard buttons, override tab overview pages, define custom tabs, embed components in detail page layouts, create dashboard components, customize sidebars in the Salesforce console, and add menu items.
Lightning is a component-based framework that comprises the collection of tools and technologies behind the upgrade for the Salesforce1 platform. It allows for third-party applications by users to be built on top of Salesforce apps.
Salesforce Einstein is the first comprehensive artificial intelligence (AI) technology for CRM developed for the Salesforce Customer Success Platform. The goal of Einstein is to give companies' sales and marketing departments more complete and up-to-date views of customers and potential clients.
Salesforce AppExchange Market of business paid and free applications like any other app market, like Google PlayStore or Apples AppStore.